From the Manufacturer:
Flaxseed meal can provide a nutritional punch to many baked goods. Add flaxseed meal to bread, pancakes, muffins, bars, cookies and other recipes for extra nutrition and a nutty flavor. Replace oil or shortening in a recipe with ground flaxseed. Substitute flaxseed at a 3:1 ratio for best results. Use flaxseed meal as an egg replacer in recipes for muffins, cakes, cookies, and pancakes.
Use one tablespoon of flaxseed meal and 3 tablespoons of liquid to replace each egg called for in the recipe. Reduce the flour in a recipe by up to 25 percent and replace it with ground flaxseed.